08 May 2009
Misleading claims hurt true greenies
When I see a "natural" brand that is so low cost, it puzzles me how they can make the products so cheaply - either they contain a lot of fillers/bulking agents (like water and salt) or the ingredients are perhaps not as they say.
Not that a natural brand has to be expensive. There are some beautiful, reasonably priced natural beauty brands that use high quality ingredients to nourish your skin - like Bod and Sanctum.
Before I trust a company or its products, I like to know who are the people behind it, their story and their inspiration. With N.I., I was always concerned that I could not find any information about who they were. We all need to be sceptical consumers, try to garner as much information as we can to make an informed choice and, ultimately, rely on our own (dare I say) instinct.
Author & Editor
Tracey Bailey is the founder of Biome Eco Stores and mother of two. After working in corporate communications and starting a family, she made a choice to be part of the solution to our planet's future and started Biome Eco Stores. Tracey is passionate about educating the community about living eco-friendly and sustainable lives through her extended product, chemical, health and environmental knowledge.