Since when did skincare become so complicated. From anti-aging
creams to pore minimising serums, we lather ourselves in creams, oils, scrubs
and treatments promoting dubious claims but at the end of the
day, are we just giving away our money to large profit driven companies?
Preying on people’s vulnerabilities and insecurities is an age-old marketing tactic that rakes in billions of dollars for global profit driven skin care corporations, for which most people fall victim to their marketing hype, fancy advertising campaigns and costly celebrity endorsements. We are promised eternal youth by big brands and fork out thousands of dollars for products with dubious claims in the hope of looking younger, but what we are truly paying for is the expensive promotional campaigns and not just the products themselves.
A Global Industry Analysts report estimates the global anti-aging products market will peak at $352.7 billion by 2020. The multi-national corporations producing these products don’t truly care about you, your health or the environment. They only care about developing the next ‘miracle cream’ to boost their bottom line. Their products are mostly made from synthetic ingredients and are mass produced - some still test on animals.
They present pseudoscientific claims that make the products benefits believable to most people, increasing sales and demand, and because it’s a billion-dollar industry with mutually dependent industries such as manufacturing, retail and advertising, these claims are rarely questioned or tested, and instead further endorsed. The most empowering thing you can do as an independent consumer is to stop using the commercial skincare products and start making your own natural products at home.
A Global Industry Analysts report estimates the global anti-aging products market will peak at $352.7 billion by 2020. The multi-national corporations producing these products don’t truly care about you, your health or the environment. They only care about developing the next ‘miracle cream’ to boost their bottom line. Their products are mostly made from synthetic ingredients and are mass produced - some still test on animals.
They present pseudoscientific claims that make the products benefits believable to most people, increasing sales and demand, and because it’s a billion-dollar industry with mutually dependent industries such as manufacturing, retail and advertising, these claims are rarely questioned or tested, and instead further endorsed. The most empowering thing you can do as an independent consumer is to stop using the commercial skincare products and start making your own natural products at home.
Biome’s Naked Beauty Bar was formulated to combat this issue and offer a natural and environmentally friendly alternative to chemical produced products. The Naked Beauty Bar takes a back to basics approach, allowing you to truly understand the ingredients in your products. Instead of purchasing expensive creams produced by global brands, you can make your own at home from a few simple natural ingredients. From lip balm and body scrub to deodorant and toothpaste, you can make various beauty products from naturally derived ingredients including clay, salt, avocado oil, ground coffee, shea and cocoa butter, honey, vinegar, sugar, soap berries, charcoal, essential oils, petals and herbs. These ingredients possess beneficial properties that nourish and heal the skin naturally. Don’t fall victim to large corporations elaborate promotional campaigns and pseudoscientific claims. Save money by making your own natural skin care products at home.
Related: Natural toxin free deodorant; Cutting chemicals out of cosmetics; What is in your sunscreen?
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