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08 May 2009

Misleading claims hurt true greenies

The company that manufactures “Natural Instinct” has been found guilty of deliberately failing to list all ingredients such as Sodium Laureth Sulphate, listing some chemicals by incorrect names, and claiming that some products are "made from 100% pure oils and certified organic herbs" when in fact, only a very minor proportion of the product uses these. The Australian Competition and Consumer Commission has told it to publish corrective notices. Thank you to the Cleanlife blog for their story with all the details.

When I see a "natural" brand that is so low cost, it puzzles me how they can make the products so cheaply - either they contain a lot of fillers/bulking agents (like water and salt) or the ingredients are perhaps not as they say.
Not that a natural brand has to be expensive. There are some beautiful, reasonably priced natural beauty brands that use high quality ingredients to nourish your skin - like Bod and Sanctum.
Before I trust a company or its products, I like to know who are the people behind it, their story and their inspiration. With N.I., I was always concerned that I could not find any information about who they were. We all need to be sceptical consumers, try to garner as much information as we can to make an informed choice and, ultimately, rely on our own (dare I say) instinct.

Author & Editor

Tracey Bailey is the founder of Biome Eco Stores and mother of two. After working in corporate communications and starting a family, she made a choice to be part of the solution to our planet's future and started Biome Eco Stores. Tracey is passionate about educating the community about living eco-friendly and sustainable lives through her extended product, chemical, health and environmental knowledge.


Anonymous said...

I came across your blog after searching for info on Natural Instinct. I have been using the shampoo and conditioner for a couple of years now and feel completely duped.
My latest bottle states.......This product contains NO Sodium Lauryl Sulphate, yet in the ingredients it says it contains Sodium Salt of Sulphated Laureth 2 (coconut/palm derivative)!!
Is there a safe product available to use for shampoo and conditioner in australia/New Zealand? I live in NZ.

natural hair care said...

Yes, there seem to many disappointed former users. Just the other day, I saw the Natural Instinct product still selling with a sticker over the old ingredients, but the same claims printed on the actual bottle. I am not sure how they can do that. There are excellent natural shampoos available that you can see in our online eco store Thank you for finding us, from the Biome team

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