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12 March 2010

Livia Firth promotes sustainable fashion at Oscars

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Livia Giuggioli, Italian film producer and wife of Colin Firth, writes a blog for "The Green Carpet Challenge".  If you have an interest in sustainable fashion, Livia shares great information about how she dressed for the film awards season and some of the ethical and environmental issues related to fashion.  To the Oscars she wore ethical Australian pink Argyle Diamonds by Calleija Jewellers.

One issue she highlights is the deceptive labelling and marketing of bamboo fabric.  She points to this article by the US Federal Trade Commission  Have you been bamboozled by bamboo fabric? .  This is taken from the article:
Looking to be a more environmentally conscious shopper? You’ve probably heard about bamboo. Bamboo stands out for its ability to grow quickly with little or no need for pesticides, and it is used in a variety of products, from flooring to furniture. But when it comes to soft bamboo textiles, like shirts or sheets, there’s a catch: they’re actually rayon.

The Federal Trade Commission, the nation’s consumer protection agency, wants you to know that the soft “bamboo” fabrics on the market today are rayon. They are made using toxic chemicals in a process that releases pollutants into the air. Extracting bamboo fibers is expensive and time-consuming, and textiles made just from bamboo fiber don’t feel silky smooth.
There’s also no evidence that rayon made from bamboo retains the antimicrobial properties of the bamboo plant, as some sellers and manufacturers claim. Even when bamboo is the “plant source” used to create rayon, no traits of the original plant are left in the finished product.
Companies that claim a product is “bamboo” should have reliable evidence, like scientific tests and analyses, to show that it’s made of actual bamboo fiber.

Author & Editor

Tracey Bailey is the founder of Biome Eco Stores and mother of two. After working in corporate communications and starting a family, she made a choice to be part of the solution to our planet's future and started Biome Eco Stores. Tracey is passionate about educating the community about living eco-friendly and sustainable lives through her extended product, chemical, health and environmental knowledge.


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