The environmental impact of fast fashion

Fast fashion isn’t just a term used in the fashion industry. It’s now on the lips of environmentalists and environmentally concerned citizens.

The term ‘fast fashion’ is used to describe the fashion industry’s recent transformational shift whereby manufacturing processes are accelerated to introduce new trends to the market faster and more affordably. Fashion is one of the largest industries in the world, accounting for 2% of global Gross Domestic Product (GDP). Over 80 billion new textile items are purchased globally every year which has dramatically increased by 400% over the past two decades. This industry is now the second highest polluter in the in the world, second to oil. Fast fashion is becoming an environmental crisis and we need to act now before it’s too late!

Manufactures are producing more textiles than ever before to meet consumer demands. What was once an industry that released two collections a year, has adapted to releasing 52 micro-collections annually, predominately consisting of inexpensive and low-quality garments. The stores work on a business model of low margins/high turnover luring customers into a fast fashion cycle of buying an item, wearing it only a few times before discarding it and purchasing another ‘trending’ item.

Currently, North Americans are the highest consumers of textiles in the world followed closely by Australians, purchasing approximately 27 kilograms of new fashion and textiles annually – twice the global average of 13 kilograms per person annually. 



This is what 6000 kg of fashion waste looks like. We waste this every 10 minutes in Australia. Thanks @1millionwomen for capturing this photo for ABC's War on Waste series coming soon.



What effect is this having on our planet?

Apart from significantly contributing to landfill, fast fashion production and waste impacts the environment on several levels.

Emissions and toxins:

Around two-thirds of clothing purchased is made of synthetic fibres such as acrylic, polyester and nylon, which is essentially petroleum derived plastic. This type of plastic produces tonnes of greenhouse gas emissions during manufacturing. The toxic dyes used to colour clothing is discolouring the rivers close to the manufacturing facilities, whereby farmers downstream are predicting the colour of the season by the river’s colour.

 

Microplastics:

The most recent fast fashion environmental concern is the shedding of synthetic fibres when the garments are washed. During one machine cycle a synthetic garment can shed over 1900 fibres. These fibres which are considered microplastics are nearly impossible to see and clean up. They end up in our oceans, harming our marine life and poisoning our food supply with toxic chemicals. The Guardian coined it “the biggest environmental problem you've never heard of.”

Landfill:

Approximately 85% of Australian’s textile purchases are discard in landfill annually – that’s more than 500,000 tonnes every year. While the synthetic garments take thousands of years to break down, they produce microplastics in the process.

What can you do?

1. Buy clothing mage from natural fibres.

2. Buy only what you need and wear it as much as possible.

3. When you are ready to part with your clothing, swap, sell, gift it to a friend or donate it to charity. If it's well worn, cut it up and use it as cleaning rags.  

4. Purchase from sustainable and local clothing producers

Related: Why bamboo is better for your health and the environment ; Plastic free living ; The state of Australia’s waste;

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Your war on waste

Did you watch ABC’s War On Waste series and feel inspired to make small positive changes to reduce your environmental footprint? Here are some quick and easy ways you can reduce your waste inspired by the topics highlighted in the War On Waste series.

Your war on waste starts here:

1. Reusable coffee cup

Reduce your disposable coffee cup waste by using a reusable coffee cup. We use approximately one billion disposable coffee cups each year, making this single use item one of the largest contributors to waste along with plastic bottles and bags. People forget that it’s not just about the waste at the end, but the precious non-renewable resources that go into making those takeaway items in the first place. Simple changes such as using a reusable coffee cup can reduce a significant amount of waste and pollution, and of course save precious resources.

2. #Banthebag

Australians are the second highest waste producers in the world, producing on average 690 kilograms of waste per person each year. Plastic bags are one of Australia’s largest environmental hazards with over 3.92 billion plastic bags used and disposed each year. Using reusable shopping and produce bags instead of plastic disposable ones will greatly reduce your contribution to landfill. Take part in influencing change to #banthebag - more details here.

3. Start a zero-waste kit

A zero-waste kit makes it easy for you to eat and drink waste-free while out-and-about. You can make up your own kit depending on the items you use most, but generally a zero-waste kits includes a reusable water bottle, cup, container, straw, cutlery and napkin. Take your zero-waste kit everywhere you go and you will never have to use single use disposable items again.

4. Reduce wardrobe waste

Wear what you have in the wardrobe and don’t give in to buying a new item of clothing just because it’s in fashion. Instead, visit your local op-shop or swap clothes with a friend. If you do need to buy brand new, buy ethically made clothing from environmentally friendly materials.

5. Reduce household waste

Australia’s dependence on landfill as a waste management system is greatly affecting the environment with waste increasing at a compound growth rate of 7.8 per cent per annum. When buying food, reduce your food miles as much as possible by purchasing direct from your local farmer. Where possible, avoid purchasing pre-packaged food and opt for buying in bulk from a local wholesaler. Reduce your use of single use plastics by using non-toxic containers to store your purchases. The recycling service offered by most local councils is a great environmentally friendly initiative that makes it easy for every household to reduce their contribution to landfill. Keep a separate bin in your kitchen for recyclables and regularly sort out your general waste from your recycling. When a valuable household item breaks, don’t discard it – fix it. Society has become accustom to throwing away items that can easily be repaired. The next time something breaks, don’t throw it away, head to your local hardware store instead. Reduce, recycle and repair!

6. Compost

Composting your food scraps not only provides you with nutrient rich fertiliser for your garden, it also helps to reduce greenhouse gas emissions produced by landfill. Plant matter requires air to decompose properly, therefore when placed in landfill among other chemically produced waste, it doesn’t decay cleanly. The dense layers trap the waste and generate an anaerobic environment which causes the plant matter to produce methane gas as it decays, harming the ozone layer with potent greenhouse gases. Instead of discarding food scraps in the general waste bin opt for a compost bin. The design of compost bins has evolved making it easy for everyone to compost their scraps. From small Bokashi Bins for units to large bins for houses, the new designs prevent smells leaching out and flies getting in making it more desirable to use a compost bin.


Start implementing these small changes into your daily routine and you will discover just how easy it is to reduce your waste.


Related: The environmental impact of plastic straws; The true environmental costs of disposable coffee cups; Top environmental documentaries to watch

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The state of Australia’s waste

As Australia’s population increases, our war on waste escalates as we battle with a nation that is highly driven by materialism, convenience and cost, opposed to environment, ethics and health. Our nations wasteful actions are moving us towards a dangerous future and if we don’t begin to make changes, we will carry the cost of waste forever, leading to major health, living and environmental issues.

Australia’s population is currently sitting at 24.4 million. We now produce approximately 50 million tonnes of waste annually, which equates to over 2 tonnes of waste per person. During the period of 1996 to 2015, Australia’s population increased by 28% and waste generation increased by 170%, growing at a compound growth rate of 7.8% per year.

Australia’s household consumption continues to rise with the economy. The average household bin contains approximately 60% green waste which is made up of 40% food waste and 20% garden waste. Since 2005, recycling has risen at a faster rate with Australian’s now recycling approximately 58% of all the waste we generate and the rest being disposed in landfill. However, recycling isn’t the main solution to our dramatically increasing waste issue; significantly reducing our daily waste is. 

This dramatic increase in waste generation should be viewed as a window to the future of our planet’s wellbeing. To reduce our waste, we need to start monitoring the things we discard and start asking ourselves - “is there is a waste free solution that can prevent me from producing this waste again?”

You can dramatically reduce kitchen waste by composing food scraps, buying only what you need, buying from wholefood bulk suppliers and markets, using reusable shopping bags, and putting your food in containers instead of using plastic food wrap. When out and about, pack a zero-waste kit so you don't need to rely on single use products.

We can all make a difference by being mindful of the waste we generate and making simple changes to reduce it.

Reference:

MRA Consulting - State of Waste 2016 - current and future Australian trends

Related: The environmental impact of plastic straws; The true environmental costs of disposable coffee cups; Top environmental documentaries to watch

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